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Donostia San Sebastián
Creation of a new tourism brand
for the city

Art Direction | Graphic Design | Illustration

Donostia San Sebastián is one of the most touristic cities in the north of Spain. Around its famous bay there is a city of 190,000 inhabitants, with intense cultural activity and enviable social and economic ratios.

Our approach was based on the idea of ​​creating a brand “based on truth”: not to invent anything, but to find a way to represent what it is, exists and makes a city like San Sebastián special.Thus, in a figurative sense, we asked the city three questions: what was its most iconic place, what values ​​did it represent, and what colors did it identify with.

With their responses, we developed our own visual universe, timeless and fluid,that conveyed the values ​​of a harmonious, open, friendly, subtle and Basque city with its own style.

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EMPK
Diego Bellorin

Carrer Bisbe Taixequet 8
Llucmajor, 07620 Baleares.
Spain

For new Business
enquiries please contact:
+34 653 410 036

hola@empk.net